The Knowledge, The Will and The Power (KWP) was the National African HIV Prevention (NAHIP) programme’s strategic plan to prevent sexual HIV transmission among African people in England (2008-2012).

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Case study

Tailored clinic distribution

NAM

Ensuring health promotion leaflets reach intended users is never easy. Agencies have traditionally organised bulk drop-offs of leaflets to organisations but these can be wasteful. Often resources are not displayed or distributed, or more are delivered than needed. To overcome these difficulties NAM developed a tailored distribution scheme for GUM (HIV) clinics. By talking to staff they learned how each clinic used written materials. This, together with a closely monitored ordering system, allows clinics to order according to real-time demand, ensuring a more targeted flow of up-to-date leaflets to the people who needed them most.